Thought leadership

Looking to raise awareness? Why not knock out a couple of thousand words on your latest assignment, call it a white paper, and send it your clients?

Thought leadership has always been a no-brainer for consulting firms. But now this no-brainer has become precisely that: something with (almost) no brain in it. And that’s not good enough any more. Most thought leadership focuses on the same small number of topics, rather than picking up new and merging ones. Even new topics can become crowded very quickly.

Of course quantity is no guarantee of quality. Clients look for three things from thought leadership. They
want something relevant to challenges they face, something new and different, and something that is supported by hard evidence – a single case study, recycling second-hand ideas is not enough.

Arkimeda has helped some of the world’s leading consulting firms:

• Compare the quantity and quality of their thought leadership against that of their immediate rivals.
• Identify potential opportunities – white space – in the thought leadership market.
• Test their thought leadership with a panel of senior clients, to get genuine feedback on how they react to it.

Contact us for more information.