Client feedback
Consultants work closely with their clients, but that doesn’t always mean they listen to them properly. Consultants can be so busy focusing on the issues and delivering their services that it doesn’t always leave time to take stock. Client satisfaction surveys can compensate for this but they’re a blunt instrument, rarely creating the opportunity for clients to say what they liked or didn’t like or for consulting firms to analyse what the feedback really means.
Which is why consulting firms are increasingly asking us to carry out short but intensive surveys of their clients, typically interviewing 10-15 clients, then collating the results. Because we’re know a lot about the consulting industry, we can have an intelligent, yet efficient conversation, probing the areas which emerge as being important. We convert all this information into a report that analyses:
- trends among their clients, changing buying behaviour, etc
- how clients perceive them
- their strengths and weaknesses relative to their competitors
- the practical steps a firm should take to consolidate its position
Contact us for more information.